We got tired of the word “sustainable” meaning nothing. So we started verifying things.
Bhumi is an environmental restoration company. Before we build products, we are building the evidence base. This is who we are and why we exist.
The sustainability industry is broken in a specific way.
The problem is not that companies do not care about the environment. Some genuinely do. The problem is that the industry has made it impossible to tell who is honest and who is performing.
"Eco-friendly" is unregulated. "Natural" means nothing. "Carbon neutral" usually means offsets purchased from a broker, not emissions actually reduced. "Sustainable packaging" is often just slightly less terrible plastic.
The result is a trust deficit. Consumers who care the most -- the ones who read labels, research brands, and spend more for better options -- are the ones most likely to be misled. They carry the cognitive burden of verifying every claim, and most of the time they cannot. The information is not published. The data is not available. The brands have no incentive to share it.
This is not a marketing problem. It is a structural problem. And it is the reason Bhumi exists.
Radical transparency is not a value. It is a methodology.
Every company says it values transparency. We treat it as an operational standard.
What this means in practice:
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Every claim on this site is sourced. Click any statistic and you will see the original data, the publication date, and the confidence level of the claim.
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When we are uncertain, we say so. Not every question has a clean answer. We would rather publish "the evidence is mixed" than pretend it is clear.
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When we get something wrong, we correct it publicly and explain what changed. Our corrections stay on the page, not buried in a footnote.
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Our methodology is published. You can see how we evaluate claims, weight evidence, and reach conclusions.
We call this “showing our working.” It is what your science teacher required in school and what the sustainability industry quietly stopped doing.
Why we call ourselves an environmental restoration company.
Patagonia sells outdoor clothing. The revenue funds environmental activism and land conservation. The business exists to serve the mission, not the other way around.
Bhumi follows the same logic.
We are building a company whose primary purpose is environmental restoration -- specifically, converting crop waste that is currently burned in Southeast Asia into biodegradable packaging that replaces single-use plastic. The business model exists to fund this infrastructure.
Right now, we are in Phase 1: building the content platform and the evidence base. We have no products to sell yet. When we do launch products, every purchase will directly fund crop waste collection infrastructure. Not through a "portion of proceeds" donation. Through the business model itself -- waste becomes raw material, raw material becomes packaging, packaging replaces plastic.
This is not charity. It is a supply chain.
“We tried the charity route. One donor. The Patagonia model -- build a business that funds the mission -- is what actually works.”
Founder photograph
(to be added)
One person. No investors. A lot of evidence.
Bhumi is a solo-founded company. No venture capital. No advisory board. No employee number two (yet).
The founder started by trying to raise money for crop waste collection through charity. One donor. Total. That experience taught a simple lesson: good intentions do not build infrastructure. Revenue does.
So the plan changed. Build a content platform that earns trust through radical transparency. Then build products that fund the infrastructure. Then build the infrastructure.
This is a long game. The founder is building it in public -- publishing the research, sharing the progress, and documenting what works and what does not.
The plan.
Now -- 2026
Building the evidence base. Publishing verified research on crop burning, bio-packaging, and sustainability claims. Growing the audience. No products.
Month 6 -- 12
Content platform established. First interactive tools launched (Packaging Comparator, Air Quality Tracker). Newsletter community growing.
Year 1 -- 2
Product decisions made, informed by audience data and verified research. Revenue begins funding infrastructure.
Year 2 -- 3
Pilot crop waste collection station in northern Thailand. Farmers paid for waste they would otherwise burn.
Year 3 -- 5
Bio-packaging production from collected crop waste. Network expansion across Thailand. B2B packaging sales to brands facing EU and UK regulatory deadlines.
This timeline is a plan, not a promise. If it changes, we will say so -- and explain why. You can track our progress in our quarterly updates.