Cookie Policy
Last updated: 27 February 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to site operators. Some cookies are essential for the site to function; others help us understand how visitors use the site or allow advertising platforms to measure the effectiveness of content.
This policy explains which cookies bhumi.co.uk (“the Site”) uses, why we use them, and how you can manage them.
2. Essential cookies
These cookies are necessary for the Site to function. They cannot be switched off. They are usually set in response to actions you take, such as setting your cookie preferences or submitting a form.
| Cookie | Purpose | Retention |
|---|---|---|
__Host-next-auth.csrf-token | Prevents cross-site request forgery (CSRF) attacks. | Session |
cookie_consent | Stores your cookie consent preferences so we do not ask again. | 1 year |
3. Google Analytics (GA4)
We use Google Analytics 4 to understand how visitors interact with the Site -- which pages are visited, how long people stay, and where traffic comes from. This helps us improve our content. Google Analytics uses cookies to distinguish unique users and throttle request rates.
| Cookie | Purpose | Retention |
|---|---|---|
_ga | Distinguishes unique visitors by assigning a randomly generated identifier. | 2 years |
_ga_* | Maintains session state for GA4 measurement. | 2 years |
_gid | Distinguishes unique visitors within a 24-hour window. | 24 hours |
4. Meta Pixel (Facebook)
We use the Meta Pixel to measure interactions from people who visit our Site after seeing content on Facebook or Instagram. We also use the Meta Conversions API (CAPI), which sends event data server-side. This means some data is transmitted to Meta independently of browser-based cookies.
| Cookie | Purpose | Retention |
|---|---|---|
_fbp | Identifies the browser for advertising delivery and measurement. | 3 months |
_fbc | Stores the last Facebook click identifier when a user arrives via a Facebook ad. | 3 months |
5. LinkedIn Insight Tag
We use the LinkedIn Insight Tag to measure visits from LinkedIn and understand the professional audience engaging with our content.
| Cookie | Purpose | Retention |
|---|---|---|
li_sugr | Browser identifier used by LinkedIn for indirect matching. | 3 months |
bcookie | Browser identification cookie set by LinkedIn. | 1 year |
lidc | Used by LinkedIn for data centre routing and load balancing. | 24 hours |
UserMatchHistory | Tracks visitors across websites for LinkedIn ad targeting synchronisation. | 30 days |
AnalyticsSyncHistory | Stores information about the synchronisation of LinkedIn analytics data. | 30 days |
6. TikTok Pixel
We use the TikTok Pixel to measure visits from TikTok and track page view events for audience analysis.
| Cookie | Purpose | Retention |
|---|---|---|
_ttp | Identifies the browser for TikTok advertising measurement and attribution. | 13 months |
7. Pinterest Tag
We use the Pinterest Tag to measure visits from Pinterest and understand how Pinterest audiences interact with our content.
| Cookie | Purpose | Retention |
|---|---|---|
_pinterest_ct_ua | Groups actions from users who may later identify themselves on Pinterest. | 1 year |
_pin_unauth | Identifies unauthenticated users who interact with Pinterest content. | 1 year |
_epik | Tracks conversions from Pinterest ad clicks. | 1 year |
8. How to manage cookies
You can control and delete cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Please note that disabling cookies may affect the functionality of the Site.
Note on server-side tracking: In addition to browser-based cookies, we use server-side Conversions APIs (CAPI) for Google Analytics, Meta, LinkedIn, TikTok, and Pinterest. These APIs transmit event data server-side, independently of browser cookies. Blocking cookies in your browser or using an ad blocker does not prevent server-side transmission. See our Privacy Policy for full details.
Browser settings
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Platform opt-out links
You can also opt out of tracking directly with each platform:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Meta (Facebook): Facebook Ad Preferences
- LinkedIn: LinkedIn Guest Controls
- TikTok: TikTok Ads and Your Data
- Pinterest: Pinterest Personalised Ads Settings
9. More information
For further information about cookies and your rights, visit the Information Commissioner's Office (ICO) guidance on cookies: ico.org.uk/for-the-public/online/cookies.
If you have any questions about our use of cookies, contact us at .
10. Changes to this policy
We may update this Cookie Policy from time to time -- for example, if we add or remove analytics platforms. When we make changes, we will update the “Last updated” date at the top of this page.